A Prominent New York City Mattress Retailer Claims:"Only Crazy People Write Mattress Reviews Online"... Should Consumer Reviews Or So-Called "Mattress Review" Sites Be Taken Seriously?
According to a an article about the reliability of contributor comments to the plethora of lopsided, self serving, and paid off fake "mattress review" sites that dominate the search results when a potential consumer types in the term "mattress reviews", a family-run mattress store on the Upper West Side called Long's has a strong opinion about people who post mattress reviews, real or otherwise. The author of the article shopped for a mattress in the iconic store and found a mattress he really liked, but it was twice his original budget, and he got spooked by the stores no-return policy and the mattress low grades on review sites. A sales rep at Long’s explained to the writer/shopper that "only crazy people write mattress reviews online" (or read them, he was starting to believe, after visiting the top three mattress review sites that act as pimps for several of the web's biggest online bed in a box retailers), and we're pretty sure Long’s is right, but it did nothing to calm his paranoia. Dig deep in the reviews Long's mentions and you’ll find horror stories of back pain, dented and sagging foam beds that companies refuse to warranty, and thousands of dollars squandered, resulting in exhaustion and lost work days — the opposite of the desired outcome of researching mattresses in the first place.
The tone of these reviews, found scattered about the web, is one of madness and a sociopathic loathing of the bed in a box experience, many appearing to be either fabricated or written by angry consumers who have stockpiled beds in their apartments, taking advantage of 100 night free return trial periods, and furious that they have to package the mattresses back up for return- no easy task. The reviews themselves don't really help other consumers understand what the beds feel like, how they affect sleep, whether they are soft, firm, relieve pressure, basically everything that a buyer wants to hear. This phenomenon has caused the bigger review sites, largely owned by marketing and tech twenty somethings with no bedding industry experience whatsoever, to draw their own conclusions, shooting one or two minute selfie style videos of themselves test driving a never ending parade of foam beds, offering vague comments about how it feels by using terms like "cloud like", "dreamy" or "heavenly", with no reference to the quality of the materials used to construct them. They tend to get really excited and favor mattresses that offer the higher affiliate commission structure, or with whom they have tidy side deals with, sometimes amounting to tens of thousands of dollars a month.
"We Buy The Mattress From The Company That Bombards Us The Most"
Shopping for a mattress in a retail showroom was bad enough, and there seemed to be a new day rising when the first few bed in a box companies offered their one model lineup, and with one touch of a "buy now" button, you could order a great mattress, and it would be delivered to your door in two weeks. Not any more. With hundreds of bed in a box options, it's hard to filter through them to find the handful that are really excellent, made with quality ingredients using proper assembly techniques, in clean and efficient third party fabrication facilities, covered with a quality outer fabric that is made using advanced cooling fibers, and that will last at least a solid ten years without collapsing. What do we do instead? We buy the mattress from the company that bombards us the most. Because it's almost impossible to choose one great option from the two hundred or so that are clogging up the first ten pages of search options or suffocating the front pages of the fake mattress review sites, we give up. We buy the bed that has been raining down ads upon us, almost as if we want that company to just go away. After all, every company out there has a 100 night trial, they all kind of seem the same, so why not stockpile a few of them in our hallway? We become the crazy person we spoke about.
Here at The Mattress Buyer Guide, we operate a bit differently. You won't find thousands of customer reviews that are written by crazy people, and you won't find YouTube videos of some guy in his socks who has a degree in marketing from Dartmouth telling you why you should buy a particular bed in a box mattress. Instead, you'll get seasoned advice from CEO's and industry veterans who have a combined experience of over 50 years, a team that has been in the trenches of the bedding industry, engineering, designing, inventing. We're experts on obscure subjects like density, sources for better quality polyurethane foam, why lower density memory foam is likely to crack or split over time vs. higher density memory foam, why every mattress should have a layer of latex in it, and how to properly glue two layers of foam together so they don't chafe and fail in two years, precisely when you can no longer get a refund. The MBG rating system factors in a variety of scores and rankings that narrow down the options for you, so you don't have to waste days trying to play the guessing game about which mattress to buy. We offer about 40 great options, rather than hundreds, using a proprietary system of evaluation. No fake reviews, no gratuitous and insulting videos, no charts and insane heat maps that are copied and pasted, just the facts. Click here to check out our curated list of trusted retailers.
Owned by a mattress industry executive with 25 years at the helm of one of the original bed in a box companies on the web, launching in 2004, our editors have created a fantastic and easy method of choosing the bed of your dreams. Our Where To Buy page has been heralded as "what an American mattress shopper has been hoping for all along", offering a simple, one paragraph description of a mattress, giving it a relative rating or score, a quick tidbit describing how it feels, a few specs, and the price. Bada bing bada boom. Our proprietary rating system includes dozens of data points which take into account everything you need to know to buy a bed with confidence, a bed that will last, offers a great trial period, warranty, and even a staff and web site that is designed and maintained precisely how we would operate it. Our suggest retailers must also pass muster for one very important data point that the fake mattress review sites don't even mention. If we would tell our own daughter to shop there, they're in. In fact, Marc Anderson, MBG's founder and CEO did just that. When his 31 year old daughter Ellen asked him "Dad, where should I buy my mattress?", he referred her directly to a retailer from his own curated list.