Why would a third party bedding products review site invent a mattress and announce that it would be sold directly on its own site? Good question, one that created a lot of chin scratching when our editor and founder, Marc Anderson, a 30 year mattress industry CEO, mattress designer, and inventor, suddenly got the idea. After all, The Mattress Buyer Guide set out to be a resource where a consumer what was looking for academic information about buying a mattress without being scammed could seek out truly independent information, and then take the knowledge along to go mattress shopping. The truth is, Marc simply got frustrated not being in the business he knew best..mattress engineering and design. For the last five years of his career, his web site, Habitat Furnishings, (now owned by one his former vendors) practically invented the landscape of bed in a box mattresses, starting with natural latex, then creating a pocketed coil bed in a box product, a copper infused foam mattress, a hybrid memory foam bed, and other products that are now sold on other online stores. “I was really trying to invent the perfect bed, for most of my career”, the legendary CEO offered up. “When we started the MBG (MattressBuyerGuide) site, I wanted to level the playing field and let people know that you needed to be careful buying a mattress in the rapidly expanding, and young, bed in the box category”. He went to warn that a lot of companies selling the most popular foam bed in a box products are not even five years old, don’t have mattress design experience, and are largely operated by software people who quite brilliantly stumbled upon and industry that was “completely asleep”. He was referring to the traditional brick and mortar retail store industry, who was “kicked in the ass” by what is now commonly called “the mattress disruptor” segment.
MBG began seriously reviewing mattress categories, and ingredients, the guts of the most popular beds out there, rather than individual models. “ We do rate mattresses, but that doesn’t mean we can’t take all of the best ideas that are out there, and add them to our own cake mix, leave out the components that really don’t help, and create a perfect mattress using decades of industry leadership and experience.”
And that exactly what Anderson believes a mattress shopper will find in their MBG Bed, a hybrid mattress designed with specialized natural latex, memory foam, and a unique support foam, all of which is highly proprietary, its sources being kept secret by the company. “No one else has our recipe, and no one else has a mattress that will do one thing and one thing only- put you to sleep and keep you there”, claims Marc, having spent two solid years designing the bed.
Even the outer covering, which contains a bamboo fiber that allows the bed to actively respirate, is unusual and really difficult to find.
You get a 90 day no questions asked trial, as you would with other bed in a box vendors, but what you get anywhere else according to Marc Anderson is personalized concierge service with every purchase. “I give people my cell phone number”, he says, and encourages them to call, night or day, to speak to me if they have questions about their purchase. “I’ll do it for as long as I can”, he claims, saying that while the first few hundred MBG beds roll out after launch in 2019, he’ll be taking the calls himself. After that, he plans on implementing team members from his days on the customer serviced side of his business. “Seasoned and sympathetic”, he calls them.
“Where else can you call the President of a company and discuss the product with them”, he adds.
The MBG Bed is scheduled for launch soon, likely in early 2019. Visit the MBG Bed page to keep up with the most current status and further information.